Buying Diamond Jewellery… Check whether you are paying right price
Many consumers, whether they are a first-time diamond buyer or a routine customer, are never sure of whether they have paid a right price for their diamonds. And if you are among these consumers who are not sure of whether the price you are paying for your diamonds is justified, then ask your jeweller for the DRB chart. Diamond Retail Benchmark (DRB) is an initiative taken by All-India Gems and Jewellery Trade Federation along with Israel-based IDEX Online.
The DRB represents a recommendation of the retail price for a diamond based on the important 4Cs – Carat, Color, Cut and Clarity. Applicable for diamonds of all sizes, qualities and grades, based on the scientifically researched and analysed data bank, in a simple to read format the DRB is published every Quarter. Consumers can verify diamond rates offered by retailers across India as the DRB is circulated to the member jewellers. Though DRB shall act as a reference point only and the retailers are free to price their diamonds, you shall be able to buy diamonds knowing that whether you have paid a fair price or n